Account-Based Marketing Case Studies

As the account-based marketing landscape has experienced a tidal wave of change over the last few years, many of the marketers are ready to take a dive with Account-based marketing. Build a target account list with contacts that connect, starting free. Pick 25 accounts and start a 90-day pilot.

"The email follow-up was timed perfectly and branded to easily make the connection. The marketing team did an incredible job."​ -Client Testimonial We created tailored campaign assets for each vertical, leading to a consistent brand experience across channels, events, and direct engagement. There was an urgent need for strategic marketing to position the client as a premier alternative and generate rapid adoption among both merchants and consumers. The following case studies highlight selected account-based marketing (ABM) programs developed and executed by Yes& Beacon. You’re one pixel away from identifying and converting more warm leads into high quality pipeline.

Salesforce, known for CRM and cloud software, ran a healthcare‑focused motion powered by intent data. Ensure projected deal value justifies the spend. Build bespoke collateral like charts, ROI tools, and case studies that speak directly to those needs. Low-key the most excited about @MeshHQ since I’ve long practiced thoughtful networking, a philosophy never reflected in CRM tools until now.

Why is sales and marketing alignment necessary?

“We use Visme not just for reporting but also for engaging our stakeholders and our clients in the evaluation process so that they’re a participant. To identify its target audience and define its ideal clients, Personify aligned its sales and marketing teams. The sales executives at O2 then followed up with individual clients for face-to-face meetings.

Mixpanel is a product analytics platform that helps software companies improve user acquisition, engagement and retention. The company wanted to use the success stories of its existing customer accounts to target potential buyers and improve the sales pipeline. Additionally, by integrating their platform with Mutiny, the Segment sales and marketing team could use all their data efficiently. Segment facilitates the streamlined collection, standardisation, and activation Account-based marketing case studies of customer data across various marketing and analytics tools through a single API.

• When sales and marketing work together, share data, and present a united front, they create an effective customer journey that drives real business results.
• Learn how to get creative and think strategically to fuel ABM efforts, even when resource is light.
• The growth marketing team wanted to leverage Account Based Marketing tactics to acquire small, high-growth startups.
• Low-key the most excited about @MeshHQ since I’ve long practiced thoughtful networking, a philosophy never reflected in CRM tools until now.

In 2017, the company partnered with GumGum to create three-dimensional tattoo kits about certain Clorox products that the participating marketers can test on their hands and share with others. AR/VR can also become the next level for engaging with account stakeholders who are close to buying into your product from an Account-Based Marketing perspective. Imagine an exclusive gathering held in a metaverse, open only to prospects from high-value target accounts at the bottom of your marketing funnel. B2C marketers worldwide have already created some highly innovative and engaging campaigns using it.

A strategic, multi-touch approach ensures that your brand has chosen the most suitable channel for each stage and that each touchpoint adds value and moves the account further down your sales funnel. Onboarding recipes (templates) like the one above will help you target your accounts with timely and relevant messages, personalizing every step of the journey. Email automation and AI-driven personalization allow businesses to scale ABM outreach efficiently while keeping engagement timely, relevant, and high-impact. Then, you can focus on the most promising opportunities rather than wasting time on low-intent prospects. To ensure your ABM strategy is focused on the right opportunities, you must prioritize accounts with the highest revenue potential. The campaign reversed the traditional outreach model, requiring prospects to contact BillingTree instead of the other way around.

Beyond testing, direct feedback from sales and marketing provides valuable insights into account behaviors. Account progression metrics also show how far targeted accounts move down the sales funnel, revealing whether your strategy effectively nurtures prospects. When accounts show strong buying intent, it’s time to focus on direct engagement. Now, let’s see how to choose channels based on the different buying stages.

Instead of conventional outreach, the creative ABM campaign caught the attention of T-Mobile's decision-makers, leading to a multi-million-dollar deal. With the help of the Terminus ABM platform, they created hyper-personalized campaigns built from data insights. ABM Marketing has greatly changed the way B2B companies generate leads, engage decision-makers and close high-value deals. He has helped drive growth for industry-leading clients, including F500/F100 firms.